Ascott’s lyf Value Expands with Eight New Signings
3 min discovering out time Printed on 10/01/24 – Updated on 10/01/24 The Ascott Restricted has now not too long within the past announced eight unique properties signings under the lyf attach, expanding its footprint in key cities. The unique properties that had been signed: – Germany: lyf Frankfurt – Enviornment within the Ostend district

3 min discovering out time
Printed on 10/01/24 – Updated on 10/01/24

The Ascott Restricted has now not too long within the past announced eight unique properties signings under the lyf attach, expanding its footprint in key cities.
The unique properties that had been signed:
– Germany: lyf Frankfurt –Enviornment within the Ostend district, lyf Frankfurt is end to the European Central Bank and upcoming cultural venues. This property offers a unfold of lodging choices, along with a coworking lounge, social kitchen, a rooftop bar and restaurant.
– Australia: lyf on Sussex Sydney
– Indonesia: lyf Canggu Bali
– Japan: lyf Shibuya Tokyo
– Malaysia: lyf Georgetown Penang and lyf Brickfields Kuala Lumpur
– Singapore: lyf Bugis Singapore
– China: New property in Shanghai
“In an worldwide where trail is now not appropriate about reaching a vacation predicament but immersing oneself within the heartbeat of a metropolis, lyf stands on the forefront of a brand unique era in hospitality. lyf became first created for the next-era traveller and has gained robust traction since its debut with lyf Funan Singapore in 2019. There’s substantial capacity for us to further scale lyf all the absolute top blueprint thru extra hospitality asset classes, whether or now not as a fullservice resort or resort, specifically with the expansion tempo we maintain now seen over the year. With better than 30 lyf properties each and each in operation and under trend, Ascott will bring lyf to great extra destinations within the year ahead, as we work in direction of our purpose of 150 properties with over 30,000 gadgets by 2030,” – Mr Kevin Goh, Chief Executive Officer for Ascott and CLI Lodging.
Newly Opened lyf Properties in 2023
lyf has furthermore inaugurated several properties in 2023, including lyf Schönbrunn Vienna in Austria, lyf Dayanta Xi’an in China, lyf Ginza Tokyo in Japan, lyf Chinatown Kuala Lumpur in Malaysia, and lyf Malate Manila within the Philippines. These properties, positioned in cultural and commercial hubs, provide a unfold of lodging and communal areas.
“The lyf attach has captured the attention of the market with its dynamic designs, versatile areas and correctly-curated programming with the community at its core. Home owners and merchants alike maintain seen the resilience and continued ask for skills-led social living that lyf has been synonymous with, an lodging pattern that has been made extra pronounced postpandemic and we judge is here to preserve. lyf is thus correctly-positioned to cater to this rising hobby, availing a attach that’s now not appropriate conversion-pleasant for owners, but furthermore meets the rising needs of travellers who’re seeking the particular of all worlds where they are ready to mix privacy with social living, combining a space to work, preserve and play. The emblem’s development momentum is stronger than ever, and plans are underway to launch all the absolute top blueprint thru further key destinations including that within the United Kingdom.” – Ms Serena Lim, Chief Development Officer, Ascott.

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