Innovation Doesn’t Must Be Disruptive
October 30, 2024 Disruptive innovation has confirmed to be one of these sturdy principle that the observe “innovation” is continuously equated with the broader belief of market disruption. But that’s now not all the time the case. INSEAD approach professor Renee Mauborgne says there is a potential to secure new markets with out destroying jobs
Disruptive innovation has confirmed to be one of these sturdy principle that the observe “innovation” is continuously equated with the broader belief of market disruption. But that’s now not all the time the case.
INSEAD approach professor Renee Mauborgne says there is a potential to secure new markets with out destroying jobs, companies, and communities. She calls this belief: “nondisruptive introduction.”
Mauborgne explains how some entrepreneurs and companies occupy been ready to develop billion-greenback businesses by creating new markets in operate of displacing existing ones. She points to Square, which permits bank card transactions with a mobile cell phone or tablet, as one prime example.
Mauborgne also breaks down the important thing operational advantages that advance with nondisruptive introduction and explains how to predicament a nondisruptive market replacement and occupy in mind its doable.
Key episode matters encompass: approach, innovation, disruptive innovation, progress approach, entrepreneurs and founders.
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