These 27 manufacturers are sponsoring the 2024 Esports World Cup
Earlier this week, the Inaugural 2024 Esports World Cup took the realm stage. The mega occasion taking space in Saudi Arabia parts tournaments for 22 titles across PC, console and mobile and over $60 million in prizes up for grabs.
Given the match’s scale, manufacturers that accomplice with the match will manufacture entry to thousands and thousands of followers space to search for on-line or support in-person. That being mentioned, Saudi Arabia funds the Esports World Cup Foundation by strategy of its Public Funding Fund (PIF). As a end result, participating manufacturers took the gamble that the advantages outweighed the ability reputational risk.
Broadly speaking, the 27 manufacturers partnering with the Esports World Cup 2024 tumble into three categories: endemic sponsors, non-endemic manufacturers and Saudi Arabian manufacturers and governmental operations.
Of the 27 occasion partners, eight are endemic to gaming and esports. These encompass hardware, esports-centered real services and products and builders in the serve of competitive titles.
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Honor — The Huawei-owned phone manufacturer’s Honor 200 used to be named the legit legit smartphone of the EWC.
LG UltraGear — The hardware manufacturer used to be named the occasion’s legit gaming computer screen sponsor.
Bayes Esports and Grid Esports — The Esports World Cup partnered with two of the main esports records suppliers to give a tackle shut to its occasion protection with are residing match records.
The Esports Awards –The main esports industry award give an explanation for signed a deal to host the occasion all the map by the Esports World Cup by 2026.
Sportfive — The gaming-centered advertising and marketing agency is persevering with its partnership with the Esports World Cup Foundation because the occasion’s sponsorship consultancy. Earlier than its rebrand, Sportfive supported the occasion’s outdated iteration, Gamers8.
Stage Limitless — The Tencent-owned developer in the serve of PUBG Cell and Honor of Kings signed a multi-twelve months settlement with the EWC to give a tackle shut to the expansion of its esports ecosystems. This partnership covers the Esports World Cup, nonetheless the deal comprises additional events and collaborations over the next three years.
Moonton — The publisher of Cell Legends: Bang Bang has signed a multi-twelve months settlement with the EWC to relieve the title develop originate air of Southeast Asia. The title’s Mid Season Cup will take space on the EWC as effectively as its first ever its MLBB Ladies’s Invitational.
Non-endemic manufacturers
Outside of gaming, the Esports World Cup has signed sponsorship agreements with 12 non-Saudi affiliated manufacturers. These encompass major avid gamers in leisure, FMCG and know-how.
Adidas — the apparel stamp is the EWC’s legit merchandise accomplice. All avid gamers, employees and crew will receive top charge kits from the logo. Earlier than the EWC, Adidas has sponsored quite a lot of esports groups alongside with G2, 100 Thieves and North.
KitKat — the sweet bar is sponsoring the Esports World Cup’s stop breaks to advertise its “Include a Wreck” philosophy. The logo beforehand sponsored League of Legends’ EMEA esports ecosystem in a deal brokered by Sportfive.
Pepsi — the worldwide drinks stamp has signed an settlement with the Esports World Cup to give a tackle shut to the occasion’s competition activations. In addition to the Rockstar Bar (that comprises karaoke), the logo has sponsored Saudi Arabia-basically based Falcon Esports HQ.
TikTok — the quick operate video platform used to be named the legit leisure platform of the Esports World Cup. In addition a weekly are residing give an explanation for at some level of the occasion, the platform will introduce custom icons and parts gripping to TikTok LIVE for the EWC.
Sony — In a multi-pronged partnershipthe multinational tech agency signed a deal to elevate the match’s direct. Sony will invent a in the serve of-the-scenes documentary and its song division will invent an anthem for the Esports World Cup.
DAZN — the world streaming platform has signed a strategic partnership with the EWC. DAZN will broadcast the occasion without cost because the starting up of a broader initiative.
Warner Bros. Discovery — the leisure conglomerate signed an settlement with the EWC to air the occasion. In swear, WBD will lean on its Eurosport and CNN manufacturers to elevate protection. Additionally, pick occasion will be readily available on the Max streaming platform.
Giant name Sports activities Network — the Indian broadcaster signed an settlement with the EWC to air the occasion every on its YouTube channel and on its linear tv channels. This deal will relieve the EWC reach Indian followers in their native language.
Unilever’s Definite Men Shampoo and Axe Physique Spray — Unilever signed an settlement with the EWC to advertise two of its men’s manufacturers: Definite Men and Axe. This settlement builds upon prior esports activations for every manufacturers.
Amazon — the multinational tech and logistics huge has partnered with the EWC as its legit commerce platform. Amazon’s Saudi and UAE net sites will promote the EWC and attendees will receive slash price codes for the platform. Additionally, Alexa house owners will be ready to request their digital assistant Esports World Cup-releated questions.
Audiotool — the sound mixing tool has partnered with the Esports World Cup to host a sport audio remix contest. The immense prize winner will soar to London to collaborate with Spitfire Audio at Abbey Road Studios to collaborate on a business sample pack. The logo beforehand sponsored a the same producing direct at ESL Faceit Team’s DreamHack Atlanta 2023.
Saudi manufacturers and authorities operations
Unsurprisingly, the Esports World Cup has partnered with six Saudi-backed manufacturers and governmental operations. In addition to the explain proceeds of those agreements, these affords extra the Saudi Arabian authorities’s broader strategic targets.
ARAMCO — the scream-owned petroleum and pure gasoline company has partnered with the EWC to relieve because the title sponsor of the Aramco SIM Arena. Attendees can take a look at and compete in sim racing using the venue’s among the finest simulation rigs.
STC Team — the Saudi Telecom company has partnered with the Esports World Cup to invent seamless connectivity across all EWC venues and supplies a tackle shut to the occasion’s broadcasting requirements. Additionally, the neighborhood secured naming rights to the stc Arena, stc Play Gaming Hall, and stc TV World Cup Studios.
Dr. Sulaiman Al-Habib Scientific Team — the Saudi medical provider has partnered with Saud Esports group POWR to host its group HQ all the map by the occasion. Followers can meet POWR’s avid gamers and take part in activations at its venue.
Jameel Motorsport — the recently launched motorsports division of the Saudi passenger car importer is hosting quite a lot of activations on the Esports World Cup. In addition to VR racing, the company’s Jameel Motorsport Park will enable followers to section in motorsport-linked activities.
Barn’s Coffee — the Saudi company signed a deal to be the gripping coffee provider of the EWC. The logo will truly comprise a sales space on the events competition to join with followers and provide refreshments to attendees.
Qiddiya Metropolis — the deliberate leisure metropolis factual originate air of Riyadh is the legit host of the EWC. The occasion will relieve promote the metropolis’s gaming sector, spotlighting its motive-constructed gaming venues.
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