Hawke Media acquires gaming & leisure company Lemonade
Image Credit: Hawke Media
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Hawke Media has got leisure company Lemonade to support its manufacturing capabilities. Lemonade’s abilities in branded leisure, gaming and blockchain activations will elevate Hawke Media’s performance advertising products and services.
“Nowadays’s announcement represents the next boost part in dominating the advertising area,” acknowledged Erik Huberman, CEO and founding father of Hawke Media. “We non-public constructed a standing in all respective industries and are pondering getting into the gaming and leisure sector. Combining our strengths with Lemonade’s manufacturing abilities units the stage for some excessive-quality, branded leisure scream material at Hawke Studios [Coming soon].”
Lemonade is identified for its fable-pushed campaigns across advertising channels and platforms. The company’s piquant Yarn 360 course of helps Lemonade repeat compelling reviews to force purchasers’ campaigns. Since 2018, the firm purchasers consist of Disney, Free FireSquare Enix, Meta, TikTok, Dior and extra.
“Our background in the manufacturing alternate, coupled with wide experience in the gaming and leisure sector, has allowed us to catapult Lemonade to where it is this present day,” acknowledged Trevor Dudeck, cofounder and CEO of Lemonade. “With this landmark acquisition, we concept to maximise Hawke’s strategic sources and network to elongate into branded leisure.”
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Hawke Media has made not lower than 10 of excessive-profile acquisitions since 2018. The firm’s valuation now exceeds $150 million, and its purchasers consist of Verizon, Barstool Sports, Funko and extra. Furthermore, Hawke plans to defend Lemonade’s present workers for the length of the acquisition.
“Customers are hungry for long-score scream material equivalent to reveals and branded movies that we’re confident brands will succor from,” acknowledged Rowan Brooks, cofounder of Lemonade. We stay wide awake for delighting audiences with the storytelling we’re identified for whereas handing over the tip-rated performance that our purchasers count on to support their alternate desires.”
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