Realizing buyer identification with out third-social gathering cookies

Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss about factors around buyer identification with out third-social gathering cookies

Mike Pastore on Might per chance well additionally merely 7, 2024 at 9:15 am | Learning time: 1 minute

Google’s deprecation of third-social gathering cookies is disrupting digital marketing. Many companies are increasing their focal point on first-social gathering files and instruments to support them better establish and attain their audience contributors.

Amongst the ways on the market to support entrepreneurs navigate a cookie-less world:

Know-how solutions treasure Google Privateness Sandbox, buyer files platforms (CDPs) and files neat rooms.

Many marketing channels, together with retail media networks, walled gardens and social media platforms.

Slightly about a ID and tags to support establish audiences across platforms.

Be half of Angelina Eng, VP of Dimension, Addressability and Recordsdata Heart, IAB, and Ken Zachmann, CEO, Diverge Digital Media for a dialogue of buyer identification with out third-social gathering cookies, recorded stay at the Spring 2024 MarTech Convention.

Regarding the author

Mike Pastore

Mike Pastore has spent as regards to three a protracted time in B2B marketing, as an editor, creator, and marketer. He first wrote about marketing in 1998 for web.com (later Jupitermedia). He then worked with entrepreneurs at some of doubtlessly the most traditional-acknowledged manufacturers in B2B tech growing exclaim for marketing campaigns at both Jupitermedia and QuinStreet. Earlier than joining Third Door Media because the Editorial Director of the MarTech web arena, he led assign a question to generation at B2B media company TechnologyAdvice.