iGaming Talks: Interview with Playson’s Christos Zoulianitis

This week on iGaming Talks, we’re elated to hang Christos Zoulianitis, Director of Market Blueprint at Playsonbecoming a member of us.

He’ll be sharing insights into Playson’s prominent feature as a top dealer within the iGaming sector, their fundamental dreams, moreover to addressing regulatory concerns, obstacles, and the corporate’s strengths.

TheGamblest: Playson has continued to stable its space as a number one slot dealer within the closing year. Are you able to fragment some highlights from the previous year?

Christos: Playson continues to shock everybody within the gaming workers with its achievements, and over the previous year now we hang even surpassed our possess expectations. The secret within the abet of the corporate’s ongoing success is our people, who repeatedly are attempting to form the ideal gaming snort. On the identical time, the determined working tradition now we hang in space radiates over to our partners, as we hear to their wishes and address building long-lasting relationships. Our leading space isn’t very factual in line with closing year’s achievements, however on an extended time of exhausting work to reach this stage and release first-class games that form the difference available within the market.

It is miles exhausting to desire which highlight of the previous year to snort first. We had many successful sport releases. Coin Strike: Assign and Accumulate conquered many of the markets we feature in, 3 Pot Riches: Assign and Accumulate modified into one of many cease games even in markets we had least anticipated, whereas Energy Coins: Assign and Accumulate and Diamonds Energy: Assign and Accumulate were also big hits. On the identical time, we launched our promo feature, Immediate Races, and got a complete bunch determined feedback from both the participant workers and operators.

TheGamblest: You were not too long within the past promoted to the feature of Director of Market Blueprint at Playson, after greater than five years at the corporate. What’s your imaginative and prescient for this new feature and what learnings will you take out of your old positions at the corporate?

Christos: I started this year with new sneakers on my feet. It was once a gargantuan honour to be appointed to the distance of Director after five unbelievable years at Playson, where I hang labored in a series of diversified roles. I mediate working within the yarn management and sales division for a couple of years gave me the realizing of how one can work most effectively with my colleagues and what wishes our partners hang.

My imaginative and prescient as Director is easy, and that is for Playson to proceed this successful dart into our wonderful alternate, and within the years ahead to create even better achievements.

TheGamblest: What are your targets for Playson within the arriving year?

Christos: Playson is already one of many most famed sport companies across the globe, and my just is to provide on that and make stronger its presence in some of our existing markets. I also desire us to spread our wings into appealing new markets.

Yet every other purpose is to proceed sharing Playson’s tradition across the gaming alternate, by making every existing or capability associate a phase of our workers. That is what Playson is all about. We hang got developed a passionate workers of gaming lovers which hang a current purpose to create the ideal gaming snort with their technological innovations.

TheGamblest: What markets are Playson currently centered on and how create they fit into your wider enhance strategy?

Christos: Playson is stepping into more new markets every year, as we pursue hasty enhance across many diverse jurisdictions. On the live of closing year, we were granted the Gibraltar licence, so our main heart of attention is to work with a predominant series of market leaders that feature below this licence. We also can proceed our expansion into the LatAm markets and Ontario, Canada.

TheGamblest: Legislation is turning into more stringent across the world iGaming landscape. What are the ideal challenges faced by suppliers in 2024?

Christos: The regulation parameter is turning into stricter every year, however I create not mediate right here is the famous dilemma for a couple of companies. We desire to hang a strict regulatory regime as a substitute of none in any appreciate. I mediate the dilemma as a substitute is the a pair of new changes that need to be utilized throughout the game certification direction of. For Playson, our compliance workers hang proved many times how without bother we are capable of adapt to such regulatory changes, however this would possibly simply not be the case for a smaller or more moderen provider that has much less sources.

TheGamblest: Personalisation is a key energy of your offering to operators and gamers. Are you able to fragment more about Playson’s capabilities in this dilemma and how it is most likely you’ll possibly improve them going ahead?

Christos: Playson affords a pair of personalisation alternatives for partners. We can bustle our promo sides alongside their stamp stamp, or alternate plot to fit diverse festivities, equivalent to Christmas, Halloween, main sports actions events, and a couple of diverse identical topics. For my share, our key energy is our games, as they hang got grasped the gamers’ hobby for a actually very long time and proceed to create so, with every new sport release.

TheGamblest: Playson has released a series of successful new mechanics within the closing year, equivalent to 3 Pots and Hit the Bonus. How create you desire on what mechanics will set aside success?

Christos: We were very furious with the originate of 3 Pot Riches: Assign and Accumulate when it went are living closing year. We got out of the ordinary determined feedback from operators and gamers. On the opposite hand, the originate of Clover Allure: Hit the Bonus, the game showcasing our most current mechanic within the Playson portfolio, is the most delightful.

Our compare and trend division repeatedly analyses the new mechanics which would be supplied onto the market, whereas researching how existing ones will also be improved to become more thrilling for the gamers. Our main purpose when creating a brand new mechanic is to offer the ideal gaming expertise, and satisfy our gamers’ entertainment expectations.

TheGamblest: How create you form determined regulatory compliance whereas final winning?

Christos: Playson is a provider that isn’t very always factual compliant with every regulated market, however successfully attains a sturdy market fragment and grows every quarter whereas assembly the necessities of regulators.

Unnecessary to snort, our new sport releases and thrilling sides form determined we remain winning, despite big investments into compliance. We adjust the game consumer to meet the regulation requirements or custom requests from operators, whether it is far the bet rates, interface visible or functional changes, turning off sport animations, and a couple of others and the identical applies to promotional instruments. So, our portfolio of merchandise isn’t very ideal versatile in topics per participant preferences, however also is terribly flexible technically-life like to meet the demand of regulatory bodies and our partners.

TheGamblest: How create you successfully hang partnerships over an extended duration within the kind of crowded and aggressive markets?

Christos: At Playson, we create not perceive our partners as simply our customers however form them phase of our workers. We take a extreme capability when it involves associate relationships, and ‘Playson & Chums’ events are one capability we create this.

Most companies desire to originate one big corporate gather together a year and hover over the C and D-Levels ideal. We made up our minds to take a more local capability and bustle a pair of events within the markets we feature by sharp the total people of every company. Our main purpose is to bond with our purchasers of their local atmosphere by showing our appreciation of working with them.

TheGamblest: Now that we’re nearing the live of our interview, our readers would surely desire to be taught more about you. Having a rich expertise in advertising and marketing, which companies hang you ever labored at and which brought you the most treasured expertise and data, Christos?

Christos: I started my career within the iGaming world nearly ten years within the past from a little Greek company that has given me the famous foundations of the land-essentially based mostly mostly and on-line gaming sectors. My expertise in advertising and marketing is closely linked to my possess humble views of this world and talents of communication. I mediate the famous just of our existence is to articulate with every diversified, work together and produce one thing gargantuan. A pair of of the world’s better structure was once created simply attributable to a workers of people labored together to form it occur. The identical thing ought to occur within the commercial world, where people come closer together by talking with every diversified to provide gargantuan long-lasting partnerships.